At a previous agency, our largest client was a well-known multinational that published many of their own magazines—indistinguishable from any independent trade magazine in quality and content. Their customers looked forward to and read these magazines, and their best salespeople used them as sales collateral. I picked just one of these issues to feature here because it was one that I was intimately involved in. I oversaw global media for the event before, during and after, and reported on the event for a client in-house publication (linked here but no longer published) as both writer and photographer.